Category Archives: Uncategorized

Identifying a Social Media Strategy

In creating and identifying the Social Media Strategy for your small business, it’s important to identify your goals and what kind of message you want to communicate. An example of an organization that has done an excellent job of this … Continue reading

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Social Media Monitoring

Having covered Social Media Management, I’d like to move on to Social Media Monitoring. When running a small business, particularly a start-up, it’s vital to know what customers are saying about you. Of course there are many tools available to … Continue reading

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Keeping Up With Your SM Strategy

As I mentioned in my last post, starting a SM strategy with the basic channels such as Facebook or Twitter is much more manageable than joining every network possible and inevitably becoming overwhelmed. The problem with starting a business is … Continue reading

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Starting the SM Journey

Congratulations…you’ve realized your dreams by starting your own business! Chances are that at this point, you have a pretty tight budget. So what do you do when you can’t afford to spend a lot to reach new customers but you … Continue reading

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Welcome!

It’s hard for me to believe, but I’ve finally managed to set up my blog. Now I’m one step closer to a complete SM tool kit – what a great feeling! In this blog, I’ll cover how social media can … Continue reading

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