As I mentioned in my last post, starting a SM strategy with the basic channels such as Facebook or Twitter is much more manageable than joining every network possible and inevitably becoming overwhelmed. The problem with starting a business is that there’s so much to do, that it usually doesn’t take much to get overwhelmed. Luckily, there is a solution…for your social media needs that is. Social media management is a strategy tool to help businesses manage multiple social media accounts at once. It’s as easy as 1, 2, 3 in that you connect to your social media accounts, publish content to each account with one click, and track your activity and metrics. Talk about time saving!
The most difficult part of using social media management may be deciding what tool to use. One particular SMMS service that stands out for small businesses such as start-ups is TweetDeck. TweetDeck is a free application for Twitter, Facebook, MySpace, Foursquare, Google Buzz, and LinkedIn. TweetDeck essentially acts as a universal browser to connect the user to various social media networks. A start-up could save time and create a universal message by connecting Facebook and Twitter to TweetDeck so that status updates and posted photos appear simultaneously on both accounts. Additionally, TweetDeck can save additional effort by customizing columns for any group or topic that might be worth following for the business.
The social media strategy of a start-up is integral in establishing a network of customers that will grow. It’s important to provide timely updates if you want to keep followers interested. Using a SMMS tool will help a small business to maintain an integrated and consistent marketing message across the SM networks a business might have. Using a service such as TweetDeck would aid in social media effectiveness because it eliminates the time necessary to update and track multiple accounts. When you’re short on time and funds, you couldn’t ask for a better boost for your marketing strategy!